In this bar chart you can see that Teaser Trailers often influence people to watch the full film which comes out afterwards. (16/20 times) Only one person said that teaser trailers do not influence them to watch the full film. This gives us the idea that we need to make our teaser trailer action packed and full of information about the film but also make sure it doesn't give too much away as why watch the whole film and pay money to watch it when you could just see exactly what happens when you see the teaser trailer?
In this Pie chart you can see the most people hear about Teaser Trailer in the cinema, as they may already be seeing a film which they might've seen the teaser trailer for. 10 people said that they hear about teaser trailers on the internet, which might be from Social networking sites such as Facebook and Twitter posting adverts with links to trailers and teaser trailers for up-and-coming films. The Dark Knight is an example of this as they had a huge budget for their viral marketing campaign.
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