Questionnaire Research - Audiences Preferences

This is interesting in which the majority of our participants don't find Religious/Cult style films Frightening, as this was the basis for our film. But if that is the case then maybe we can re-invent the genre, as we are not following the crowd in which films they are making, so we can possibly make a teaser trailer which doesn't follow the crowd.

Nearly everyone we asked said they found Films based on True Stories scary, I am guessing that this is because of the Paranormal Activity films which have just come out, as they are based on True Events, which could make people go and see them to see what happens as there has been a lot of media about the films as they are well advertised. Also people like to be scared and these films are very jumpy and will keep you on the edge of your seat throughout the whole film as the music and the tension building leads to something that will most likely make you jump!

Again, most people said the Hand Held footage makes them scared too, again Paranormal activity uses some Hand Held footage in it which is mainly used during the day as at night the footage is filmed using a tripod. Also, if I had asked this question 10 years ago when Blair Witch Project came out I would think that the people who answered yes would be higher as well. I think that Hand Held footage is effective because it gives a a different perspective and it breaks the 4th wall. I think it gives a personal view of the film, as if you are watching it through the characters eyes, so I think this would be effective in our film to capture some of the terror and scared expressions on our characters faces.

Most people like stereotypical characters in films because I think they are so used to them being there if they weren't there it would seem weird. I think in our Teaser Trailer we are trying to steer away from using Stereotypes because we feel that we would like our film to be different

The older people I asked said they liked the Classic Horror films, this could be because the Contemporary ones are quite repetitive and there doesn't seem to be any original ideas anymore.

However the younger people I asked said they liked Contemporary Horror films, and that could be because they think the older films are boring and not modern enough for them whereas they like the fresh, crisp ideas from the Contemporary Horror films.

Nearly all of our participants said they enjoy Horror mixed with other genres, I think this is good because there are lots of sub-genres attached to Horror such as Horror-Thriller, Horror-Comedy and Horror-Sci-Fi. I think this is important to consider in our film as we might end up adding some different genres into this teaser trailer as we know our potential audience will enjoy having them in there, as it won't deter them from watching the film.